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San Francisco Fire Department's NERT Program Implements Notification Platform to Solve Communication Challenges

Date: 2016-03-15
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The successful two-year implementation of the award-winning platform provided by San Francisco company, Regroup Mass Notification, highlights the importance of having a robust, easy-to-use communication solution for the city’s Neighborhood Emergency Response Team (NERT), a program that trains individuals, neighborhood groups and community-based organizations in San Francisco on how to be prepared for emergencies.

NERT’s success is rooted in the agency’s ability to communicate. For several years since its creation, NERT - a registered, FEMA-compliant, Community Emergency Response Team (CERT) program - experienced critical challenges when communicating with their members. A lack of a centralized messaging solution made it difficult to reach alumni in order to maintain ongoing participation and retention in the program. Outreach to new volunteers was done by printing posters and by word of mouth, and there was no immediate way of communicating during an emergency.

After a seamless transition to Regroup’s mass notification platform, team leaders were able to more easily do outreach to the community about the program, support the retention of volunteers and quickly reach members during an emergency.

Lt. Erica Arteseros, NERT Program Coordinator, said, "Prior to implementing Regroup, our communication was deficient. For example, four times a year we sent a mailing to members and then it decreased to two, as the numbers grew and postage prices increased. Our outreach was chaotic, to say the least. After implementing Regroup in September 2014, the first and most noticeable benefit we received was responsive and helpful technical assistance to get the system configured to meet the program’s needs.”

Safety and communication throughout the NERT program is now guaranteed and exponentially improved because of Regroup. Now NERT can easily create contact lists, interact with team members and create groups to communicate with all 50 neighborhoods they recognize.

The City and County of San Francisco has implemented Regroup’s technology internally across many of the city’s departments and services and is beginning to use the service externally, as well.

For more information, see www.regroup.com

- Corporate News/9-1-1magazine.com (via Regroup Mass Notification, 3/15/16)

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